Blue Social is a company that emerged from and is now leading innovation in Riverside County, but how can a city cultivate the recipe for a tech boom? One county nestled between LA and San Diego looks to put its name on the map with the next it thing in tech. Blue is a name you may or may not have heard before, but what Blue’s doing in short, is using its patented Blue Smart Cards to reinvent the business card, and build a New Way to Network™ utilizing 21st century Bluetooth and NFC(Near Field Communication) technology to make exchanging a multitude of online information effortless.
While that may seem simple, this company believes that the future will include smart things interacting and will use that idea to bring our social presence into a new dimension. Thus, helping us initiate interactions with the world around us, and connecting with others seamlessly on multiple platforms with a tap. While Blue is proudly based in downtown Riverside, California, we are now international so anyone can benefit from Blue’s networking easability.
Innovating Social Media and Networking Reinvented
Blue is a diverse platform with an app that works like a nametag, just turn it on and Bluetooth discovery will let you find people and things(i.e. businesses, events, smart wearables, etc.) nearby, and connect with them using Blue Smart Cards, which gather all of your contact info and social media platforms in one place.
We use NFC technology and low-energy Bluetooth tech to tap into the “Internet of Things” which is a system of interrelated computing devices, mechanical and digital machines provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. Long story short, Blue can help you connect with the world around you so you can maximize your social opportunities in real life. Check out how it works below:
Blue is the Start-Up Leading Innovation
Like people, sometimes ideas take a village to nurture into successful ventures, but how does this translate to how Blue is an example of a successful city-backed startup? Blue is a family business started by Jose Montero Jr. as CEO, with his father Jose Montero Sr, being the Chief Finance Officer/Chief Operations Officer and his sister Christen Montero being the Chief Marketing Officer. They live in Riverside County and their vision is to power the future of “Internet of Things” as “smart wearables, smart devices, smart homes, smart cars, and smart things are looking to connect and interact with us on a daily basis.”
Blue is a proud member of the Riverside Chamber of Commerce, but our initial phase as a startup gained a treasure trove of knowledge at our time working from Brian Mac Mahone’s international accelerator Expert Dojo based out of Santa Monica before being spotlighted as a winner in a tech startup competition managed by a program in Riverside County called ExCITE. The program facilitates entrepreneurial efforts as Riverside’s startup incubator for high tech, high growth science and technology startups providing co-working space, networking opportunities, workshops, and access to mentors.
Other startups for example, have been able to provide insight in subjects such as cybersecurity analytics, web design, and E-learning, cultivating an environment of learning and opportunity. Located in Downtown Riverside, ExCITE is a partnership between the City, the County, and the University of California, Riverside. Along with resources, the incubator has also provided access to talks with local universities to develop cards for students and faculty throughout the school district that would solve the issues of both attendance for students and clocking in for teachers. On a grander scale, however, these cards could give new generations of students tools that will help them connect and interact both recreationally as well as professionally in what will become a more connected world.
What Is The Leading Foreseeable Impact Blue Can Have On The City Of Riverside?
The city of Riverside has a long history of being an industrious town, being surprisingly competitive with its bigger neighbors, but how is Riverside County today a prime place for the next tech boom?
The city initially emerged as a city of the arts and education in the early 1870s and grew to become the wealthiest city in the nation for a short time as a result of a family’s contribution that changed both the citrus industry as well as the community. While the scenic beauty of the surrounding mountainside has always drawn people to this region, the city and county in recent decades have since boomed due to their proximity to many of southern California’s iconic locales both within them and around them, as many commutes to and from places like LA and San Diego.
Where these famous cities have proven to have fallen short however are in their inability to cultivate technological advancement due to high living standards and lack of government resources, causing cracks in their viability as economic competitors in the 21st century. Due to such negligence in these cities, it seems as though they are unable to tackle major problems like traffic and homelessness which is causing people to leave in droves.
People are moving inland in places like Riverside, Beaumont, and Menifee, the latter two of which are in the top 10 fastest growing cities in California, a state where net migration has been a historic negative since 2018, according to national statistics.
The success of Blue is proof that smaller cities can become economically competitive by harboring ingenuity and reallocating 21st-century resources to local communities that might not otherwise have access to them.
The Inland Empire, as it is sometimes referred to, is springing with companies such as Amazon moving their operations close to the housing developments that will undoubtedly increase in value, given the billions of dollars that have been invested in regional projects.
The Riverside Renaissance is one of the many projects in the making, a billion-dollar development plan currently entering its second phase that will include greater urban housing with access to downtown amenities, a new convention center, a state of the art library, hotels, entertainment, nightlife and much more. It is the coming together of all of these industries and developments that could provide the perfect recipe for a tech boom, as the mixing of these professionals, students, business owners, and workers coming together in the community will undoubtedly lead to millions of social interactions that could all be Powered by Blue.
Blue Easily Makes Cities SMART and Innovative
The New Way to Network is much more than an app and smartcard. The real power behind the idea is how Blue plans to influence many related industries and become a 21st-century thought leader in the near future
The printing card industry alone is a billion-dollar industry that has already been affected, but given Blue’s versatility both as a product and an idea, that allows them to become credible key players in fields such as networking, events/entertainment, sales, social media, affiliate marketing, analytics, and with all of the potential industries that could utilize NFC tech for identification, security, physical access, ticketing, attendance, analytics, and more, the possibilities are endless!
Since the debut of the Blue Smartcard in August of 2019, Blue has sold over 30,000 smartcards in the U.S and around the world, generating $400,000 in revenue in its first six months, received a 1.7 million dollar investment from American venture capitalist Tim Draper, and created over 1,000,000 social interactions. Blue has gone viral on Instagram, TikTok, and Facebook demonstrating a wide demographic interested in leading innovation and a New Way to Network, with 50,000+ users already utilizing the platform, and you can too, download the Blue Social app today!