Try the Best Bluetooth Beacon on the Market

At Blue we want to help small businesses and corporations build compelling proximity-based marketing campaigns through the integration of the best bluetooth beacon. Although this wireless powered solution is not only applied to retailers, our vision upholds the use of smart devices on a much larger scale where you would be able to connect to any public entities. Join us as we adapt to the new today that entails the effective use of this revolutionary technology to create personalized experiences for your customers. Take your business, no matter how small, to the next level by becoming an early adopter to a revolutionary technology that is proven to drive results.

But, before you learn more about our wireless connected devices, let’s take a trip down memory lane to understand how they all came long. This smart device technology has been creating momentum since 2013 when Apple first released the Ibeacon which appeared popular for a few years. Although the adoption curve to use such devices has taken a while to catch on, today experts all around the business world talk about how this technology will reshape daily experiences. These small yet powerful devices were introduced as a way to deliver personalized messages to revolutionize the way people interact with public spaces. Their versatility per setting allows for this technology to truly deliver an interconnected world that would minimize human physical contact, an issue that is relevant to our world today as we continue to live in the middle of a pandemic.

This cutting-edge technology can build a future where you have an inherent channel between any public entity and people allowing for a frictionless world. From retail to restaurants to major events, museums, schools, real estate, and even smart cities could be powered by wireless connected devices to improve daily experiences. According to TechCrunch and Media Post, by 2019, beacons are expected to reach 60 million customers, and more than 400 million are to be deployed by 2020. Although the market has been long-standing for a couple of years, its expected annual growth rate as per the report ‘Market for Proximity Marketing’ 29.8% between 2016 and 2022 with a market worth expected to be USD 52.46 billion by 2022. Only to showcase the potential of growth for this technology given it does not include the current impact per industry who have already implemented these smart devices.  

This technology stems from low-powered transmitters equipped with BLE which can send context-aware messages to anyone within the vicinity of the smart device. They are radio transmitters that can be strategically placed anywhere throughout public spaces to broadcast low energy Bluetooth signals within range. Every type of this wireless connected smart device has different hardware capabilities that allow for extensive ranges. However, on average, a device can dispatch these signals to 80 meters which can trigger an action relevant to the location it is placed in. Through this technology it is that signals are to be receptive to other smart devices nearby to share information making location-based interaction accurate and convenient for both people and companies.

How do Bluetooth Beacons Work?

These smart devices work in very simple ways to deliver messages through BLE signals. They can range in sizes and can often be as small as a sticker on a wall meaning they can be placed almost anywhere near your business. To be specific on their inner workings, each device sends out an ID number via wireless channels, approximately 10 times every second. A Bluetooth-enabled device in proximity of it reads this ID number to tell an app or pre-installed service to recognize the ID number when it enters within the range, which links to action. Through that signal, the pre-installed app is aware that it’s time to download an app, or piece of information content stored on the cloud, and displays it on the smartphone. However, a key factor to understand how these smart devices truly work comes from understanding that a beacon acts as an intermediary device between a smart device and an app on the smart device to deliver such notifications. They transmit location enabling apps to collect and distribute location-relevant content. Since such devices can be placed anywhere, it allows for a versatile use that can help you connect with your customers. 

We Have an Amazing Bluetooth Low Energy Beacon

Our vision has always been to go past that where we can create a network where individuals can interact with public entities as well. We do this through the use of our devices which proved to be successful at one of the biggest conferences worldwide, SXSW. This had just been a test run to see the results these smart devices would drive and it was clear that we had seen the potential far ahead of its time which is one of the many reasons we aim to power the Blue Market Platform with our devices.

South by Southwest is an annual conference hosted in Austin, Texas merging film, interactive media, and music performances, art exhibitions, and much more. We were invited to SXSW as we had the honor to be spotlighted as a startup disrupting technology in the networking and connectivity industries. At this point, we were ready to hack SXSW by placing such devices to inform every single attendee about Blue. The results we received from using low-cost transmitters provided a high number of conversions ever since we placed them. During the conference, we placed 50 smart devices all around the Austin Convention Center to send a notification to people’s phones about Blue. In 10 days we received over 20,000 website visits and in over 6 months, 150,000 website visits just by using this smart tech. The conversions to website visits were astounding to see which only proved the success of our smart devices. Our vision has always been to go past that where we can create a network where individuals can interact with public entities as well. 

As smart device implementation began to gain traction at every industry level and smart device use increased, more users are looking to enhance their daily experiences through personalized messaging. Our smart devices have the versatility to be applied anywhere as they can provide seamless experiences to people connected to smart devices all over the world. They have already been implemented in some industries like retail, however, their potential is extended to any public entity. As this trend grows at a rapid pace, leading companies continue to look to implement this smart tech to immerse consumer experiences while also gaining insightful data about their customers. 

In Retail

The discovery and innovation behind these small low-cost transmitters became a technological asset for brick and mortar stores to elevate their outdated process. With the ability to connect with consumers on a more personal level while converting in-store to online sales. The global phenomenon of its use has already been implemented in some of the larger retail companies with an already expected growth of $10.2 billion by 2024. Despite its complicated relationship with the industry due to the initial hype created, it is proven to show growth in the coming years due to consumers’ reliability on their mobile devices to receive notifications. Their versatility in use allows for multiple use as depending on the goals per store, is that you can implement such smart devices. From collecting data about repeating consumers to guiding new customers through a personalized shopping experience, to looking for a particular item, these devices can be revolutionary. We can take Amazon Cashierless Store, which went to the unimaginable with such a concept. At these stores, like their title says, they are cashier-less which means that customers just come into the store, and take what they need since their personal accounts will be linked to the billing information required. This was all done through this smart technology, and to think it is yet an idea that is often seen as impossible.

In Real Estate

Real estate has been another industry that has been revolutionized by smart device use to engage with consumers by offering opportunities through their phones. Real estate agents are using them to increase awareness about open house events, capturing leads by leveraging information about available property opportunities as well as informing potential buyers about their personal information. These devices were later extended to offer much more than that, as potential buyers were able to book online appointments for property visits, virtual home tours, and overall very detailed information about the houses at times when real estate agents could possibly be attending other home buyers. 

In Public Entities & Events

Since their release in 2013, these small devices have honed in the superpower to be applicable to any industry. According to a survey conducted by the Event Marketing Institute and CrowdCompass by Cvent, 75% of leading event planners already use mobile apps at events. It was only a matter of time for event marketers to level up their experiences. Not surprising, given that, proximity-aware event apps are found to be 235% more engaging than standard mobile apps at events, according to a recent study. Therefore, its rising use was bound to blow up as its effectiveness to maintain audiences engaged was unbelievable. With the rising popularity of mobile devices for anything much, marketers have made that correlation to create another point of contact with their audience that provides a personalized experience according to each individual’s preferences. Looking to get more downloads on your app? Looking to send discounts to your customers as soon as they enter your store? Looking to provide a seamless experience? These low-cost transmitters are your way to go. 

Is your business ready to disrupt your industry to improve your customer experience? Are you ready as an individual to be part of this new era of technology?

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