Who is Blue?

The tech start-up Blue Social began in 2016 and is Co-Founded by the Montero family and Mario Contreras. Blue Social CEO, Jose Montero, is the young visionary who saw a need to build a social platform to encourage people to connect in person. Along with Jose’s sister, Christen Montero, Chief Marketing Officer and their Father, Jose Montero Sr. an alumnus of Massachusetts Institute of Technology ’82. Blue Social has been leading innovation in Riverside county and developed their software called Auto-NetworkingTM which combines leading edge Bluetooth Low energy, NFC and SMART technologies to allow for seamless connectivity between people and things. In 2020, Blue Social received a $1.1 Million Investment from a Silicon Valley Venture Capitalist and raised over $250k from family and friends when they first started. They were recently featured in the TV Show “Meet the Drapers” and Univision Television Network

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Meet Our Co-Founders

Jose Montero, CEO

Jose is the visionary driving force of Blue, a Martin Luther King High School graduate and former Riverside Community College student. Jose has sales and leadership experience as a Personal Training Sales Manager with L.A. Fitness and Multi-Level-Marketing. He was 7th in the nation for weekend sales at L.A. Fitness. He is an avid reader and self-taught learner and started his first business at age 18. In 2012, Jose made a YouTube video that went viral garnering over 300,000 views within a few months. He’s a growth hacker, digital marketer, and has an eye for design. Jose is a Draper University Graduate – Hero Training Entrepreneurship Program, and is Co-Founder, CEO and President of Blue.

Christen Montero, CMO

Christen is a graduate from University of Redlands, Johnston Program who specializes in human behavior, product positioning, user experience and consciousness with a B.A. in Holistic Study of the Mind, Metaphysics, Marketing and Education. her in-depth understanding of human behavior from a neurological, psychological, and philosophical discipline has been a large contribution to her achievements in Tech, Fashion and the non-profit sectors. She completed her Master’s degree at age 24  (MBA) with a concentration in Strategy and Consulting. Christen has over 10 years’ experience helping to execute a variety of event marketing campaigns and account management for companies such as Google, Xbox, Coca-Cola, CitiBank, Samsung, Maybelline, Lexus, Ciroc and more.

Jose Montero Sr., COO/CFO

has 37-years’ experience across multiple industries, with roles that include General Manager, Division Marketing Manager, Product Development Manager, Plant Manager, Director of Operations, CEO Coach and Management Consultant. At age 23 Jose Sr. founded his first business – a vertically integrated multi-state retail products and services company that flourished for 12 years. Jose has spent half his career as an entrepreneur and half in corporate. He is presently with one of the nation’s largest healthcare providers overseeing manufacturing and construction activities on capital projects. Jose is a Lean/Six-Sigma Master Black Belt, Change Management specialist and Performance Improvement guru. He earned Engineering and Management degrees from the Massachusetts Institute of Technology (MIT) and the Sloan School of Management, and a Masters in Management from Claremont Graduate University Peter F. Drucker School of Management. Jose Sr. is COO, CFO and Chairman of the Board.

Press Releases

$1 Million Investment

April 30, 2020

Press Mentions

Blue Is A Mobile App And Smart Card That Goes Beyond Just Socializing

The New York Weekly

February 29, 2020

Billionaire Tim Draper Invests $1.1M into a Startup that is Changing the Way People Network

Yahoo Finance

April 28, 2020

Blue Is 2020’s Luckiest Color: Will the Drapers Meet the Billion-Dollar Jackpot with Blue?

The American Reporter​

March 5, 2020

Billionaire Venture Capitalist Tim Draper Just Made an Investment In Blue


March 5, 2020